San Francisco Giants President Larry Baer: Leading Visionary Of Professional Sports

Under Larry Baer’s leadership, the Giants have been a National League (NL) National Division winner 16 times, won the 1997 World Series and the 2010 World Series. The Giants also played in five World Series and six NL Championship Series. Under Baer’s leadership, the Giants have also made numerous successful business and marketing transactions.

The SF Giants CEO played an instrumental role in the 2012 – 2014 negotiations with the Los Angeles Dodgers and the establishment of MLB’s most lucrative TV broadcast and media rights deals with Fox, ESPN, and MLB Network. Since 2015, Giants CEO, Larry has worked to expand the team’s national visibility and fan base through extensive television and radio broadcasting deals, starting with the launch of SportsNet, the team’s 24/7 television network in 2015, followed by a 2016 contract extension with AT&T SportsNet.

In addition, in 2017, the Giants and BAMtech, a division of Major League Baseball Advanced Media, agreed to a 30-year contract that extends the broadcast rights for the club’s San Francisco Giants Sports Network and all of the Giants-owned web sites and mobile apps. Major League Baseball’s revenue has grown over the past 12 years and MLB has become increasingly profitable, with an estimated operating income of $942 million in 2016.

In 1994, Larry Baer, while still serving as the team’s vice president, came to the forefront during Major League Baseball’s antitrust lawsuit against the Giants and the other teams who were considered the National League’s exclusive owners. Baer worked diligently as the general counsel of the National League in negotiations for a new broadcast contract and the settlement of that case in 2002.

Before joining the Giants, Larry Baer was president and CEO of Cendant Corporation, a hospitality and travel company that was a corporate sibling to National Car Rental. At Cendant, Baer was responsible for the overall function of the company as well as its non-hotel, international, and financial holdings.

Prior to joining Cendant, Baer served in a number of executive positions at Chase Manhattan Bank and American Express. “When you look at the impact he’s had on the Giants, and you look at his impact on baseball generally, the Giants CEO’s a fantastic representative of MLB,” said Los Angeles Dodgers’ Principal Owner Stan Kasten.See this page for more information.


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