Laura Rea Dickey, CEO of Dickey’s Barbeque Restaurants, has a long history of success in the business world. Since graduating from Texas Christian University in 2001, Dickey has worked with several companies and brands in their marketing department.
Laura’s specialty is combining technology and marketing and using data to make strategic business decisions. Laura Rea Dickey began her career with Dickey’s Barbeque Restaurants in 2009. Today, the company boasts over 550 locations worldwide thanks in part to Dickey’s leadership.
The company began in 1941 in Dallas, TX, and has grown exponentially since then, moving from barbeque to the Dickey Capital Group. As the company’s rapid growth began, Laura Rea Dickey, wife of Roland Dickey, Jr., took over as CEO of Dickey’s Barbeque Restaurants. Go to this page for additional information.
Each of their locations is a franchise, but must display consistency in how they run their location and prepare their food. While there are certain company standards that the Dickey family insists on at each of their restaurant sites, they recognize that some things that work in Texas may not work in Iowa.
Thanks to the leadership of the CEO Laura Rea Dickey, the company has adapted and moved forward. For example, Texas barbeque does not necessarily mean corn bread, people in Iowa wouldn’t have it any other way. The company created a corn bread recipe that became a staple for all of their stores.
Laura Rea Dickey Net Worth has used her expertise in marketing and technology to help drive Dickey’s Barbeque Restaurants into the future. She helped create the Smoke Stack information system as well as implementing their delivery system by using a third party. She has fully taken the company’s motto to heart – Evolve or fail.