Andrew Frame: Vice President of Marketing; Customer Engagement

Andrew Frame is Vice President of Marketing and Customer Engagement at CallidusCloud. Andrew has over 20 years of experience in marketing, sales and business development leadership roles with Fortune 500 companies such as SAP, Sun Microsystems and Borland Software. Andrew provides clients with a holistic view of how to grow their customer engagement strategy by combining the power of the cloud with insights from across industries.

Andrew Frame is also an adjunct professor at Stanford University where he teaches Digital Marketing Strategy for Professionals. Andrew holds a Bachelor’s degree in Economics from Brown University and an MBA from Harvard Business School.

Andrew Frame is the author of “Unleash a Fury”, an Amazon Bestseller about leadership through customer-centricity.The book has received endorsements from bestselling business authors such as Jay Baer, Terry Jones and Joseph Grenny.

Andrew’s book has also been adopted into the curriculum at Pepperdine University for its Masters of Professional Accounting program.

Andrew was named to the Forbes Top 100 Cloud Influencers List in 2015 & 2016 and was recently named to the Inc. 500 List of America’s Fastest Growing Companies, ranking #9 in 2018 and #2 in 2017.

“Unleash a Fury: Leadership through customer-centricity” is a book on leadership and sales by Andrew Frame, Vice President of Marketing & Customer Engagement at CallidusCloud. The book is published by John Wiley & Sons (Tax Year: 2016), and it has seven chapters.

Andrew Frame embraces customer engagement driven by a core philosophy of leadership through customer-centricity. He emphasizes the powerful business impact of this approach, writing that “the companies with the strongest brands and most robust loyalty programs are those where all employees understand the how their own efforts contribute to delivering shareholder value”.

Frame provides four objections he regularly hears from managers who resist focusing on customers:

He asserts that customer-centricity is not the responsibility of marketing or sales people only, but rather stems from the way an entire company views its role. He describes how most companies are not effectively engaged with their customers. See this page for more information.


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